Why Sellers Choose Karen Musser
Top 5% of the BHHS Global Network
(nearly 50,000 sales associates worldwide)
These awards are based on annual production and place Karen among the top-performing agents in one of the most competitive real estate markets in the country.
Preparing for Marketing Launch
— Provide professional copywriting for the MLS description
— Home Improvement Services: ELEVATE, Home-Ready Program, Pinnacle & Pinnacle Forward
— High-quality videography, photography, 3D tour, & drone footage
— Design & produce property marketing collateral
— Pre-launch “Coming Soon” campaign to target specific neighborhoods & the real estate community
— Schedule Broker preview & order yard sign
Introduce to the Brokerage Community
— Send pre-MLS email to subscribed Berkshire Hathaway HomeServices California Properties agents from San Diego to San Luis Obispo county
— List property in the Multiple Listing Services
— Promote property at Berkshire Hathaway HomeServices California Properties office meetings
— Connect with leads in RealScout Buyer-Match Reverse Prospecting system
— Publish dedicated property website & include in marketing
— Send ‘New to Market’ email announcement to sphere, industry & top agents from San Diego to San Luis Obispo county
— Promote to Berkshire Hathaway HomeServices International Brokerages in 11 countries via BHHS International Chat Group
Introduction to the Public
— Launch listing syndication to global audience
— Elevate your listing using Zillow Showcase with 3D tour & interactive floor plan
— Launch digital advertising campaign targeting potential buyers
— Expose the listing to more buyers on digital publication: This isLiving.online
— Direct mail - ‘New to Market’ postcard to target/farm/sphere of influence
— Send email marketing blasts to brokerage, network & local agents
— Host open houses
—Introduce property on social media accounts
Sweeping National & International Exposure
— Agent URL: Homes are featured on my website & social media
— BHHSCALIFORNIA.com: The destination for Southern California & Central Coast real estate searches, attracting 700,000+ visitors annually. Language & currency translation.
— WSJ.com: Listings are displayed in the Real Estate section including the European & Asian sites. 35 million+ monthly visitors.
— TRULIA.com: More than 55 million unique monthly house hunters, the majority coming from mobile devices
— Zillow.com: Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico & the U.K.
— Realtor.com: A global site featuring listings from around the world
— Newspaper & Magazine Advertising Options
The Power Behind Your Listing
Berkshire Hathaway HomeServices California Properties is the #2 brokerage in production among all BHHS affiliates globally. With 2,200+ sales associates in 42 offices spanning San Luis Obispo to San Diego, the company completed more than 6,700 client transactions totaling over $11.4 billion in sales volume in 2024.
The global BHHS network spans 11 countries — nearly 45,000 agents and 1,400 offices, with $127.7 billion in annual sales volume.
When you list with Karen Musser, you also receive the backing of Berkshire Hathaway HomeServices California Properties' in-house legal team — one of the few of its kind among California brokerages — available to assist with any complexity in your transaction.